Today’s retirees are living longer than any previous generation, and increasing life spans create additional risk.

Participants in a Boomertirement round table discussion explored how financial advisors can lead Baby Boomers to solutions that protect their current lifestyles and future life income for themselves and their families via a variety of “Lifeboats” including life, health, disability, critical illness and long-term care insurance.

Moderated by Stephen Piontek, Editor in Chief of National Underwriter Life & Health magazine, the round table featured two leading insurance experts:

• Brian H. Ashe – President, Brian Ashe and Associates, Ltd., and 35 year MDRT member
• Harley Gordon – President, The Corporation for Long-term Care Certification, Inc.

According to Ashe, a Baby Boomer’s retirement years are a long journey fraught with more danger than previous generations – including death and disability. Yet, based on experience on the front-lines of this issue, he perceives that most Baby Boomers really don’t believe that risk exists for them as individuals.  Ashe urged the financial services industry and media to help put risk and consequences on Baby Boomers’ radars by communicating the realities more consistently, clearly and dramatically.

Similarly, Gordon reported that most Baby Boomers he interacts with do not believe the worst in life will happen to them.  So, when it comes to providing Baby Boomers with protection against potential long-term care expenses, he implored financial advisors and the media to focus not on the risk of a client needing care, but on the potential consequences of long-term care on an individual’s family.

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